In a recent Grab article titled Bubble Tea Craze in GrabFood, the ride-hailing giant highlighted Southeast Asias growing obsession with the drink. We dont recommend anyone making it a daily indulgence. Moreover, based on the study by the finance-based startup, Momentum Works and payment startup, Qlub, Indonesias bubble milk tea market ranked first among all the Southeast Asian countries. This statistic is not included in your account. Fruit-flavored bubble teas account for the largest percentage of bubble tea consumed at 37%. Bubble tea's popularity has inspired other creative fusion foods, from pastries and desserts to even savoury foods via Nylon Singapore This was found in a study which provides analyses and insights into the business dynamics behind bubble tea. (October 22, 2019). Chocolate-flavored milk tea is tremendously popular in which chocolate powder is blended with milk to strengthen its flavor. Please do not hesitate to contact me. Use Ask Statista Research Service, The question asked was as follows: "Below are a list of factors that are important when choosing to purchase beverages. The largest market in the region is Indonesia, with an estimated US$1.6 billion annual turnover. The black tea segment is expected to be the leading segment in the global market. The first bubble tea shop was Bubble Tea Garden in Marina Square, owned by Ann Chew. I believe its because of the level of sugar [in the drink], she said. By continuing to visit this site you agree to our use of cookies . Long queues at bubble tea shops, now serving only takeaway bubble tea, were a common sight. Among various flavors, the fruit flavor is more popular, and this segment dominated the market in 2019. For better delivery of our new release, Please help us undestand your interest Industry and Frequency that you prefer to get the new releases. Are you interested in testing our business solutions? This segment is expected to grow significantly throughout the forecast period due to its high nutritional value as compared to other flavors, the high popularity of tea-based fruity beverages, and high consumer preference. Furthermore, the increasing working class population in developing countries paired with rising shopper health consciousness is supporting the market growth. Rising number of fitness conscious consumers and rising demand for tea based beverages in youth generation across the globe is the current trend in the global bubble tea market.. A. Europe and LAMEA will provide more business opportunities for Bubble Tea Market in coming years. Important factors when considering a bubble tea purchase in Singapore in 2020 [Graph]. Based on bubble tea market forecast, the liquid component was the most prominent segment accounting for the highest share in the bubble tea market. Boba tea is creating a buzz among individuals worldwide, owing to its growing appeal and novelty. Global Opportunity Analysis and Industry Forecast, 20202027. GrabFood is an extended service of Grab, the transportation network company, that does food deliveries. There was a 3,000% increase in the amount of bubble tea orders in Southeast Asia in 2018. The market value of the bubble tea market is anticipated to reach a high of US$ 5.82 billion by the year 2032. But did you know that there are six different types of bubble tea? Nevertheless, manufacturers are trying to introduce new beverage options, such as bubble milk tea, in the market. This service is not intended for persons residing in the E.U. This is a very good piece of work and will be very helpful to us going forward. Moreover, higher expenditure of consumers on healthy beverages adds to the popularity of bubble tea in theregion. You can find bubble tea in these countries if youre traveling the world: Taiwan, Japan, South Korea, China, United Kingdom, Australia, Canada, United States, Germany, Mauritius, South Africa, Brazil, and more! https://www.fortunebusinessinsights.com/industry-reports/bubble-tea-market-101564, Yummy Town (Cayman) Holdings Corporation (Happy Lemon) (Taiwan), Granular Research on Specified Regions or Segments, Companies Profiled based on User Requirement, Broader Insights Pertaining to a Specific Segment or Region, Breaking Down Competitive Landscape as per Your Requirement, Other Specific Requirement on Customization. 3. You only have access to basic statistics. It includes flavor variants such as lychee, mango, passion fruit, peach, plum, strawberry, avocado, banana, grape, kiwi, lemon, and others. The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry. We are happy with the professionalism of your in-house research team as well as the quality of your research reports. What is the major restraint for the global market? "Market Intelligence that Adds Flavour to Your Success", Region : Global | Format: PDF | Report ID: FBI101564. AVA suspends two more Taiwanese juice brands. Bubble tea is made by adding fruit syrup or milk to (usually cold) tea and then shaking the . The black tea segment is projected to grow at a significant CAGR during the forecast period, owing to its increased preference by health-conscious consumers across every region. In addition, recently many Chinese brands have entered the region, it added. The bubble tea market in China is estimated to have an annual turnover of US$20 billion, saturating and hyper competitive.. Thailand came in second, with US$749 million through more than 31,000 bubble tea stores and other retail channels. European countries are just starting to understand the bubble tea craze, and with new dessert products in the making, the only way for this industry to go is up. Ive been drinking it a lot for the past few months and realised that my weight increased. Bubble tea (also known as pearl milk tea, bubble milk tea, boba juice, boba tea, or simply boba) is a Taiwanese tea-based drink invented in Tainan and Taichung in the 1980s. To know how our report can help streamline your business, Speak to Analyst, Shift of Consumers toward Black Tea Due to its Health-Imparting Properties Boosts Market's Performance. There are six official types of bubble tea. Which of the following factors are important to you for this most recent trip? Teens use tea house notice board to talk to each other. Bubble tea typically sells for about $3 to $5 for a 16- to 20-ounce serving. Currently, you are using a shared account. Who are the leading players in the global market? Remarkable job and great efforts by your research team. You can only download this statistic as a Premium user. It is already known that sugary drinks contribute to weight gain, obesity and other diseases such as diabetes, heart disease, stroke and cancer. Heritage and Culture. We know where we will be getting business intelligence from in the future., Thank you for sending the market report and data. They are made from cassava starch, a common ingredient in Brazilian culture, and they take time, effort, and skill to make properly. bubble tea popularity statistics singapore; how many bubble tea brands in singapore; Bubble Tea Popularity Statistics Singapore . To make the bubbles, tapioca is cooked in hot water along with sugar, for up to three hours. The other players operating in the global bubble tea market are Bubble Tea Supply Inc., ChaTime, CoCo Fresh, Quickly, Kung Fu Tea, BobaLoca, Happylemon, Share Tea, T Bun International, Fanale Drinks, Grand Chainly, and Huey-Yuhe Enterprise. Thank you Fortune Business Insights for your efforts and prompt response, I had a great experience working with Fortune Business Insights. More people are discovering and enjoying bubble tea every year, however, so these figures may soon change as people age and continue to enjoy their favorite drink. A. Despite the burgeoning demand for such innovative tea beverages, the wide availability of other caffeinated and conventional drinks, such as coffee and chocolate, coupled with the prominent coffee consumption trends in Western countries, poses a threat to market growth. The emergence of Chinese players who are good at branding, product/supply chain and cost management could pose an increasing challenge to existing local players. Since our launch, weve worked on more than 1,000 projects for clients around the world. As a Premium user you get access to the detailed source references and background information about this statistic. Thank you for requesting a call back, our sales representative will get in touch with you shortly! The increase in bubble tea shops led to intense competition and price wars. If you are an admin, please authenticate by logging in again. The outbreak of COVID-19 forced government bodies to impose strict closure of restaurants, farms, and factories to maintain safety measures and implement social distancing. Such initiatives further support the immense growth opportunities for the companies. A popular version of bubble tea, known as Thai iced tea originated in Thailand in the 1800s, and when bubble tea was invented people began adding tapioca balls to it. Coffee and tea are the most consumed as well as socially accepted nootropic beverages across the world, and many consumers are highly dependent on such caffeinated drinks before starting their day. You need a Statista Account for unlimited access. A paid subscription is required for full access. (AFP Photo). Moreover, apart from teas for sale, there are plenty of fruit juices and sometimes coffee options on the menu of bubble tea shops. "Number of bubble tea outlets in Singapore in 2019, by brand." 4. In Singapore, there has been renewed hype in bubble tea in the past year, spurred by the entrance of well-known global franchises, and local entrepreneurs stepping up to give those brands a run for their money. A. Right on cue, eight bubble tea establishments in Singapore have launched new drinks. Please create an employee account to be able to mark statistics as favorites. Over of the bubble tea enjoyed around the world is fruit-flavored. 5. #1 HEYTEA Golden Osmanthus Oolong ($7.50) Photo from HEYTEA. Furthermore, a decline in the growth of product consumption is witnessed due to strong restrictions on import and export facilities. Apart from the U.S. and Asian countries, the trend of milk tea is also extensively growing amongst individuals residing in the Middle East and Africa. Revenue of the cosmetic & beauty industry in the U.S. 2002-2022, Value of the leading global textile exporters in 2021, by country, Vegetable oils: global consumption 2013/14 to 2022/23, by oil type, Cocoa bean production worldwide 2020/2021-2022/2023, by country, World coffee per capita consumption: major consumer countries 2015, Cosmetics industry in the U.S. - statistics & facts, Research expert covering Singapore, Indonesia and Malaysia, Profit from additional features with an Employee Account. Thank you!, I recommend Fortune Business Insights for their honesty and flexibility. According to Dr Tan Wee Yong, a consultant physician in Malaysia, it is recommended for a normal healthy adult to take no more than eight teaspoons of sugar a day, while a childs daily sugar intake should not be more than five teaspoons. Retrieved from http://chunshuitang.com.tw/3. Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. It should be no surprise then that sugar is a primary ingredient in the drink. Although there are plenty of bubble tea flavors to choose from, fruit teas tend to be the most popular. The drink is typically made from a combination of milk and tea and topped with pearls such as tapioca balls, popping boba (made from water, sugar and flavourings using a culinary process called spherification), grass jelly, fruit jelly, etc. There is also a wide selection of items that can be added to the tea; for instance, pearls, pudding and jelly. However, the drinks popularity also contributed to its downfall. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). On Deliveroo, bubble tea is the most popular item in its beverage category, with users ordering 385,000 cups in 2018. As soon as this statistic is updated, you will immediately be notified via e-mail. Bubble tea is often seen as a sweet, fruity, and more feminine drink in the western world, particularly with its multi-colored straws and cute cartoon packaging designs. Thanks for sticking with me in this huge post. Bubble tea can be found in over 30 countries. According to the bubble tea market analysis, based on base ingredient,the black tea segment generated maximum revenue in 2019 and is expected to continue this trend throughout the forecast period. This popular sweetened tea is made up of high-quality milk and sweetener liquid tapioca pearls along with creamer, fruit powder, and sweeteners. Its not just the sugar that gives these drinks their sweetness, though; many restaurants also add sweeteners to them. Retrieved from NewspaperSG.The information in this article is valid as at 28 January 2014 and correct as far as we can ascertain from our sources. New bubbly a hit with youth here. The region is witnessing a cross-cultural food consumption trend, and the growing health and wellness approach is also expected to boost the growth. The added sugar in the cooking process can ramp up the balls to an estimate of 160 calories per quarter-cup serving. However, bubble tea has hidden ingredients such as sugar, sweeteners and artificial flavourings. Junction. The campaign will be extended due to the tremendous profit achieved, which motivates the company to broaden its product offerings and brand position. 87% of American millennials drink tea, including bubble tea. Bubble tea also contains high sugar content, according to a study conducted by students at the Applied Food Science and Nutrition diploma course at the Temasek Polytechnic in Singapore. Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. Bubbling over. These latest product ranges further act as a marketing strategy to attract a vast consumer base worldwide. This beverage has undergone a few waves of popularity in Singapore.DescriptionBubble tea is made by adding fruit syrup or milk to (usually cold) tea and then shaking the concoction. Moreover, the availability of suitable alternatives, such as unsweetened tea, coconut water, fruit-infused teas, and others, offering similar benefits, hamper the global market growth. February 11, 2020. The report covered all the points and was very detailed. Its iced or hot black or green tea mixed with chewy tapioca balls that are often flavored. According to a recent study, the bubble tea industry is expected to grow by almost $2 billion to a whopping $4.3 billion by 2027. Show publisher information Bubble tea has been gaining traction in emerging markets, owing to rise in its popularity.Furthermore, growth in health consciousness and increase in adoption of healthy beverages such as green tea, black tea, oolong tea, and white tea among consumers drive the market growth. Ho, M., & Boey, D. (2001, June 29). For instance, in June 2022, Frankly, the first Italian bubble tea chain, witnessed a massive increment of around 148% compared to the previous years via a crowdfunding campaign. Your email address will not be published. The Agri-Food and Veterinary Authority (AVA) suspended the brands, resulting in a few bubble tea chains temporarily being unable to sell their fruit teas.13In May 2013, it was discovered that the Sunright brand of tapioca balls, as well as other starch products from Taiwan used in bubble tea, contained maleic acid, a substance harmful to the kidneys.14 As a result, some bubble tea chains stopped selling pearls with their teas for the time being.15 Such health scares negatively affected bubble tea sales, although customer confidence returned after a period of time.Timeline1992: Bubble Tea Garden, Singapores first bubble tea caf, opens.2001: Bubble tea reaches the height of its popularity.2007: Renewed popularity of bubble tea.2011: Renewed popularity of bubble tea. Due to increasing consumer demand, GrabFood now has close to 4,000 bubble tea outlets in their network, which is a 200 percent growth in outlets for the region. Retrieved from NewspaperSG.13. However, the sweeteners segment is expected to witness the highest growth, owing to rise in demand for sweet beverages across the globe. Chan, H. J., & Lee, D. (2013, May 28). Durai, J., & Poon, C. H. (2011, June 4). document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); We're Soocial, a leading branding agency with a passion for creating memorable names and internationally-renowned brands. Lek, E. (2007, August 20). Chinese brands that have made their way into Southeast Asia include Mixue, Chagee and HEYTEA, all of which have outlets in Singapore. Bubble tea is known for its sweet taste. The United States and Australia were both introduced to bubble tea in the mid-1990s, and it has been growing in popularity ever since. Followed by black tea, the green tea segment is expected to hold a major percentage of the market share. Available: https://www.statista.com/statistics/1112472/singapore-bubble-tea-consideration-factors/, Important factors when considering a bubble tea purchase in Singapore in 2020, Available to download in PNG, PDF, XLS format, Latin America: largest yerba mate exporters 2020, by value, Latin America: leading yerba mate importers 2020, Argentina: yerba mate per capita consumption 2013-2018, Argentina: yerba mate export volume 2010-2018, Argentina: yerba mate import volume 2010-2018, Brazil: harvested hectarage of yerba mate 2013-2019, Brazil: yerba mate export value 2010-2022, Brazil: yerba mate leading export destinations 2022, Brazil: yerba mate import value 2013-2020, Paraguay: yerba mate export value 2010-2018, Paraguay: yerba mate export volume 2010-2018, Paraguay: yerba mate export volume 2018, by country, Paraguay: yerba mate import volume 2010-2018, Uruguay: yerba mate import value 2013-2018, Mexico: yerba mate import value 2012-2018, Bolivia: yerba mate import value 2013-2018, Cost of one cup of bubble tea Singapore 2018, by major brand, Favorite coffee and tea drinks in Germany 2019-2021, Share of past-day tea consumers in Canada 2009-2020, Share of Americans who drink Nestea 2018, by age, Share of past-day tea consumers in Canada 2011-2013, by age, Consumption of specialty teas by consumers aged 25-34 years and 55+ consumers UK 2016, Bubble tea orders as share of daily orders on GrabFood Indonesia 2018, How people take their tea in the United Kingdom (UK) in 2014, by region, Market value of RTD tea in ASEAN by country 2015/2020, Types of functional beverages tried among consumers in Vietnam 2019, by gender, Frequency of drinking functional beverages in Vietnam 2019, Main factors for buying non-alcoholic beverages in Vietnam 2019, by age, Tapioca and substitutes import value to Japan 2020, by region, Tapioca and substitutes import volume to Japan 2021, by region, Find your information in our database containing over 20,000 reports. Hawker centres too began to sell bubble tea, with some small start-ups even operating from shops selling items such as cakes and shoes. Chewy tapioca balls or pearls are often added as well, giving rise to the need for extra large straws when drinking the beverage. Asia Pacific Bubble Tea Market Size, 2022 (USD Billion), To get more information on the regional analysis of this market, Request a Free sample. This is likely due to its naturally sweet flavor and all of the different varieties of teas that are available. (February 11, 2020). Get full access to all features within our Business Solutions. You need a Statista Account for unlimited access. ", Latin America: yerba mate per capita consumption 2018, by country, Argentina: yerba mate export volume 2019, by destination, Argentina: yerba mate production 2010-2019, Latin America: yerba mate planted area 2020, by country. The players in the bubble tea market have adopted acquisition as their key development strategy to increase profitability and improve their position in the bubble tea market. The major countries in each region are mapped according to their revenue contribution to the global bubble tea market. 2. These measures are part of efforts to help consumers to make more informed, healthier choices,Health Minister Ong Ye Kung said. Liu Han-Chieh, owner of tea house Chun Shui Tang, claims to have invented the beverage in 1983 after being inspired by seeing coffee served cold in Japan. This was attributed due to rise in the consumption of tea based everages across the world. Bubbling over. The Middle East & Africa showcases a slower growth as pearl milk tea is consumed as a social drink or as a gesture of hospitality. Chart. Profit from the additional features of your individual account. Exactly how popular is bubble tea in Singapore? Upgraded but still having issues? This beverage has undergone a few waves of popularity in Singapore. The Straits Times, p. 3. Rising Raw Material and Transportation Cost Due to the Pandemic to Slow Down the Market Growth. Bubble tea was introduced to Singapore in 1992. . "Yet, few players have managed continuous profitability at a large scale." It cited. Nigeria, specifically, has become a hub for cassava production. Nonetheless, the tapioca balls are hard for elderly people to digest and can cause indigestion. *Taxes/Fees, if applicable will be added during checkout. Furthermore, there has been an increase in boba stores in the U.S. and Canada, owing to the shift in consumer preferences toward no and low-alcohol beverages, which has further contributed to the market growth. However, Europeis expected to grow with the highest CAGR throughout the forecast period, owing toaggressive advertising and celebrity brand endorsement and increasein the awareness of bubble tea in theregion. In, DBS Group Research. However, the green tea segment is expected to grow at the highest CAGR throughout the forecast period, owing to growth innumber of health conscious consumers worldwide. Because of its proximity to Taiwan, where bubble tea was created, China quickly became a fan of the sweet beverage. Then you can access your favorite statistics via the star in the header. Very satisfied with the overall report as it has helped me to build strategies for my business, This is regarding the recent report I bought from Fortune Business insights. Bubble tea is a popular drink among Singaporeans, and consists of a sweet flavored tea base and tapioca pearls, or "bubbles". Moreover, countries such as Japan, China, the U.S., and Canada are the major consumers of pearl milk tea and have also experienced a slight dip in their growth due to hindrances in production as well as supply chains during the year 2020-21. Thailands consumers take top spot for consuming six cups of bubble tea per person per month, followed by the Philippines with an average of five cups. The price for bubble tea depends on where you get it. (1993, September 24). Hoe, P. S. (2013, May 27). These drinks are mixed only after an order has been made and are then machine-sealed in a clear plastic cup.1OriginBubble tea originates from Taichung, Taiwan. Frustrated customers have to remember that the tapioca balls arent just an inexpensive filler; theyre an integral part of what makes bubble tea unique and fun. A. In addition, due to the presence of artificial preservatives in bubble tea, consumers are changing their preference toward organic beverages, which hampers the growth of the global bubble tea market. Please do not hesitate to contact me. Because of the popularity and groundbreaking response from the customers, the businesses in this market typically franchise into different locations. The size of the global Bubble Tea Market in 2019 was $2,407.6 million. However, it added that the supply chain for bubble tea stores can be more challenging than e-commerce due to the high demand for the freshness of raw materials. How much is the global bubble tea market worth? There is also an industry saying that nine out of 10 bubble tea stores lose money, it added. The Best Bubble Tea Brands In Singapore Photo by: Kenneth Goh The best bubble tea in Singapore Southeast Asia spent more than $5 billion on BBT last year Written by Kylie Wong & Pailin. https://www.grandviewresearch.com/industry-analysis/bubble-tea-market, https://foodinstitute.com/focus/survey-millennials-gen-z-big-fans-of-bubble-tea/, https://youthinsight.com.au/brands/more-girls-aware-of-bubble-tea-than-boys/, https://www.cnn.com/travel/article/taiwan-bubble-tea-origins/index.html, https://www.duluthnewstribune.com/8-things-you-might-not-know-about-bubble-tea-and-other-unexpected-holidays-this-week, https://www.fortunebusinessinsights.com/industry-reports/bubble-tea-market-101564, https://www.organicfacts.net/health-benefits/herbs-and-spices/bubble-tea.html, https://chinamarketadvisor.com/what-is-boba-and-why-is-it-so-popular/, https://theaseanpost.com/article/southeast-asias-bubble-tea-craze, https://www.worldteanews.com/Insights/millennials-and-gen-z-drive-21st-century-tea-preferences, https://www.honestfoodtalks.com/bubble-tea-flavors-boba-toppings/, https://www.healthline.com/nutrition/boba-cancer, https://mtalvernia.sg/education/whats-in-my-bubble-tea/, Tea thats infused with milk or another liquid, Artificial sweetener like stevia or sugar (more on this below), Special straws designed to make the best bubbles possible. Pearls dropped by some bubble tea shops. By component, it is classified into flavor, creamer, sweetener, liquid, tapioca pearls, and others. The global bubble tea market size was valued at USD 2.29 billion in 2022 and is projected to grow from USD 2.46 billion in 2023 to USD 4.08 billion by 2030, exhibiting a CAGR of 7.51% during the forecast period. If theres one thing you can count on, its that bubble tea is going to be more popular among women than men. Retrieved from NewspaperSG.10. T&C*. Bubble tea, also known as Boba or Boba tea, is rapidly becoming one of the worlds favorite beverages. Chun Shui Tang. Plasticisers are discovered in two Taiwanese fruit juice brands, resulting in suspension of the brands.2013: Maleic acid found in Taiwanese starch products, affecting the pearl supplies of certain bubble tea chains.AuthorJan YapReferences1. Also, due to the strong dependency on Asian countries to source raw materials, such as tapioca balls from Taiwan, hinders the production process and impacts their overall operations. As soon as this statistic is updated, you will immediately be notified via e-mail. The hidden sugars in bubble tea, Confessions of a bubble tea addict: Not good for me, but it's been good to me. Moreover, as per researches conducted by different reputed organizations, tea is proven to prevent different type of cancers, lower cholesterol, help boost immunity, facilitate weight loss, and prevent neurological diseases.This indicates that the health benefits associated with bubble tea are anticipated to drive the overall market. As a Premium user you get access to background information and details about the release of this statistic. Which region held the highest share in the global market? 2-3. To get the sample of bubble tea market report, click on the link (Please paste the link here). Other players operating in the market are Boba Box Limited, Fokus Inc., Sumos Sdn Bhd, Troika J.C. (Qbubble), and Boba Tea Company. Advertising prohibitions will also apply to such drinks. Looking forward to work together in the future, It has been a delightful experience working with you guys. Prices are higher than previously, reaching as much as S$6 per cup as compared to S$3 in the past.12 Nevertheless, bubble tea shops have attempted to sustain the popularity of the drink by continually developing new and unusual flavours, as well as engaging with customers through social media.Health concernsIn May 2011, it was found that two fruit juice brands from Taiwan used by some bubble tea outlets contained plasticisers that were harmful to health. An average, medium-sized serving of bubble tea has, on average, 335 calories. Of the 30 countries that enjoy bubble tea, most are in Asia. Cassava flour itself comes from the cassava root, which is native to South America but has become a staple food in many African nations. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Get insights on topics that are crucial for your business. to incorporate the statistic into your presentation at any time. Although the drink was originally created in Taiwan, its signature ingredient is primarily grown in Nigeria, Thailand, Indonesia, and Brazil. By base ingredient, it is divided into black tea, green tea, oolong tea, and white tea. DBS Group Research. In addition, the companies are focusing on the growing incidences of lactose intolerance, and thus are working toward introducing lactose-free bubble milk tea options for individuals. Please create an employee account to be able to mark statistics as favorites. If you have an adventurous palette, we highly recommend trying as many different flavors as you can to find the one that will be your favorite!
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